This Morning hosts HAVE to wear high-street brands… but Holly Willoughby is making up for it with an I’m A Celeb wardrobe worth thousands

THIS MORNING hosts have to wear high-street clobber to make their outfits seem affordable to viewers.
But Holly Willoughby, who’s presented the show for nine years, has been making up for it since jetting Down Under to film I’m A Celebrity – with a designer wardrobe worth thousands.
Holly Willoughby has turned her back on the Great British high-street since heading Down Under – in favour of designer brands like The KooplesInstagramHer outfit from the opening night of I’m A Celebrity cost a hefty £1,560Instagram / Holly WilloughbyThe millionaire mum-of-three, 37, has replaced Topshop and Marks & Spencer, who she has a clothing range with, with expensive designer brands like Maje, Vali and The Kooples for the jungle reality show.
Speaking to OK! last month, Amanda Holden revealed: “Everything I wear on This Morning – and Holly wears – is chosen because we know everyone can go and buy it.
“Everything’s from Zara, everything’s from Topshop, or L.K. Bennett, or Marks and Spencer.”
Amanda, 47, who often stands in for Holly on This Morning, added: “I enjoy the fact people go ”oh, that jumper looks nice, but I won’t be able to afford it, wait, it’s Marks and Sparks’.
Amanda Holden recently revealed that This Morning hosts HAVE to wear high-street clobber, so it’s more affordable for viewersInstagramHolly is more of a Topshop girl when she’s on This MorningInstagram“This Morning makes fashion really accessible to people I think.”
Holly, who is styled by Angie Smith on This Morning, has turned her back on the Great British high-street since jetting to Australia.
On the show’s opening night, she wore an Isabel Marant outfit totalling a hefty £1,560.
She paired a £475 high-neck top, £510 min skirt and £315 studded belt, all by the same designer, with a £260 pair of Grenson combat boots.

@hollywills Jungle outfits are so nice but every time I look at where she has bought them from it’s always mega expensive.. ugh
— Charlie Sharkey (@CharlieSharkey3) December 7, 2018

Is no one gonna talk about how ridiculously expensive Holly Willoughby’s fashion is??? Surely when you’re relatable and fun you’d wear pieces with a bit of a more family friendly budget?
— bruised peach (@wintersoldierbo) November 30, 2018

Would Holly Willoughby’s stylist please stop dressing her in designer clothes because I’m waiting for her insta post everyday just to be disappointed that I can’t afford her cute denim dress
— Shannon Farmer (@Shannon_Farmer) December 7, 2018

The TV presenter, who earns £600,000 for her This Morning gig and is estimated to be worth £10 million, has continued splashing out throughout the series.
And it’s not gone unnoticed by fans, who moaned about her “mega expensive” outfits on social media.
One viewer said: “Surely when you’re relatable and fun you’d wear pieces with a bit of a more family friendly budget?”
While a second said: “Would Holly Willoughby’s stylist please stop dressing her in designer clothes because I’m waiting for her insta post everyday just to be disappointed that I can’t afford her cute denim dress”.
This Vali dress costs £495 – and almost certainly wouldn’t be allowed on This MorningInstagram

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But don’t worry if you can’t afford her designer wardrobe, we’ve revealed how to copy her look on the high-street throughout the series.
Last night, I’m A Celeb fans praised Holly’s on-point outfit – here’s how to get her trench coat and denim dress for less.
And take a peak inside her £3m five bedroom family home that’s just as stylish as she is.